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Mattel Electronics Intellivision console
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In 1979 Mattel Electronics released its first video gaming console, the Intellivision. Mattel Electronics was a subsidiary of Mattel and was formed expressly for the development of electronic games. In its first year Mattel sold 175,000 Intellivision consoles and the library grew from a mere 4 game cartridges which the console was initially released with and to 35 cartridges. Throughout its lifespan however over 3 million Intellivision units were sold and a approximatly 125 games cartridges were released for the console.
One little fact is that the word ‘Intellivision’ is a portmanteau of ‘Intelligent Television‘.
Like Atari, Mattel marketed their console to a number of retailers as a re-badged unit. These models include Radio Shack TandyVision, the GTE-Sylvania Intellivision, and the Sears Super Video Arcade. The Sears model was a specific coup for Mattel, as Sears was already selling a re-badged Atari 2600 unit, and in doing so made a big contribution to Atari’s success.


